According to the Fantasy Sports Trade Association (FSTA), it is estimated that more than 12 million Americans play fantasy sports, with NFL football being the most popular of the fantasy sports.
The demographic of the typical fantasy football player is strongest in the 25-34 age group; these players have an income range of $60-$100K, according to a 2005 study conducted by hitwise(R).
Sports Grumblings (formerly Gridiron Grumblings) has been a leader in the fantasy industry since 1995, having garnered several awards for excellence. Our community has been growing at a steady pace, as has our paid subscriber base. Traffic for the 2006 NFL season increased approximately 25% over 2005, and we are projecting an even greater increase in 2007 due to several new initiatives designed to increase brand awareness and user loyalty. Among those initiatives:
Expanding our coverage to include all major sports as well as sports gaming.
Multi-channel branding, including prominent exposure in print media (via content in national magazines), broadcasting (traditional radio and internet-only broadcasts), syndication (radio features such as Fantasy Football Minute) and major online outlets (content provision to CNNSI.com)
Advertisers benefit from being able to target a specific and desirable audience at Sports Grumblings at reasonable rates via a number of various delivery methods.
